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Video Editing

What Is Video Editing?

Video editing is the process of telling a story by cutting, arranging, and organizing digital footage to create compelling video content. By combining various elements, such as sound, raw footage, and dialogue, a video editor can successfully create content that aligns with a director, producer, or company’s vision. Video editing takes many different forms, from creative projects to video marketing. Learn about these facets of the profession and discover the tools and skills necessary to start in the field.

What is the purpose of video editing?

Editors work on long-form content like films and television and short-form content like marketing videos, client presentations, and social media posts. By assembling media pieces, editors influence audiences and public opinions through art, design, precision, and communication.

Types of video editing

Many industries utilize video editors, often choosing a specific style to create content for that industry. A few types of video editing to know include:

Film video editing
In the film industry, a video editor uses scenes, takes, and shots to create a cohesive story for the screen. Editors use continuity editing, cutaways, and transitions to evoke certain emotions from the viewer and properly execute an entertaining plot. Video editors for film cut a scene from different angles, which directs the viewer to certain details in a story.
Television video editing
Like film editors, television editors work to piece together video footage to create entertainment for the screen. These editors work for shorter forms of media, including television shows, broadcasts, or sports highlights. Television editors must be able to creatively piece together raw video clips while still following the director’s instructions to create a cohesive piece of media.
Broadcast video editing
Broadcast editing involves creating content from narration tracks, soundbites, B-roll footage, and more for broadcast news and media. This can include live editing, which requires the editor to switch between multiple cameras during an ongoing event to direct the viewer to the action.
Social media video editing
Social media video editors edit content for companies and organizations to promote a product or service. They often create shorter videos with a vertical composition to create content for a phone or tablet.
Commercial video editing
Brands use multimedia content to promote their products to the public, making video editing an effective tool for keeping an audience’s attention. Commercial editors are highly client-focused and cater to the brand’s target audience by employing sound effects, music, and editing techniques for the project.

Who uses video editing?

Videographers, marketing and advertising agencies, content creators, television companies, and filmmakers all use video editing in their crafts to create an engaging product for the viewer. A few examples of careers in editing include:

Broadcast technician

Broadcast technicians focus on editing and transmitting content from a live broadcast to television programs. These editors assist in maintaining and synchronizing equipment to enhance the quality of live programming. 

Assistant video editor

Assistant video editors typically collect all the content needed to edit a media piece. They also assist after the film has been completed to ensure the final cut contains all the necessary elements.

Colorist

A film colorist, or color grader, works in film and television to develop a color palette for digital media. These editors use software to adjust the colors of raw footage to create a specific artistic style.

Earn a degree.

A bachelor’s degree in film or video production can help you understand all facets of production, including editing. These degrees also provide technical knowledge and provide an opportunity to workshop your skills.These courses may be lecture-heavy or present practical experience through academic and creative projects.

Learn different programs.

Discovering the programs that make this possible is essential to learning how to edit.These programs allow users to color-correct, organize, transition, and refine footage creatively. Some of these programs include:

  • Adobe Premiere Pro

  • Final Cut Pro

  • iMovie

  • DaVinci Resolve

  • Lightworks

  • VideoPad

Build your skills.

Becoming a video editor involves a combination of workplace and technical skills that showcase technical excellence and creativity. A video editing position requires working under strict deadlines and fast turnarounds, meaning that an editor must work swiftly under sometimes stressful situations. Workplace skills for video editors include:

  • Organization

  • Time management

  • Collaboration 

  • Creativity

Video editing also includes the use of technical skills such as:

  • Video editing software

  • PC skills

  • Color grading

  • Keyboard shortcuts

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